Adiestre is a business consulting company which offers consulting and training ISO standardized management systems services.

Objective
Design the logo of the company that reflect their services.

Challenge
Create a logo with a linear regression graph.

Strategy
Search for linear regression graphs.
Extract the concept of the linear regression graph.
Draft different options with the linear regression graph.
Search for a font that suits the result of the extraction.
Search for colors.
Draft with different options of colors.
Create dummy for the client.

Result
The owner of the company was pleased with the logo. The logo has the linear regression graph on it which reflect the services and it is well integrated.