Holistic Wellness is a counselling centre that offers nutrition and wellness services.
Objective
Design a logo that represent vitality.
Challenge
Create a logo showing a health, vigorous and healthy person.
The logo should have elements that complement the person.
Strategy
Draft a circle which will represent the world of the person.
Remove parts of the circle giving form to a person and elements surrounding the person.
Draft options with different movements.
Search for color scheme.
Draft with color scheme.
Create dummy for the client.
Result
The logo was successfully accepted by the centre, because represented their idea of wellness and vitality at the same time.