Project Seahorse Advancing Marine Conservation is an organization committed to the conservation and sustainable use of the world’s coastal marine ecosystems.
The organization did a contest for the creation of a logo for the conservation of the seahorses’ project. The requisite was to show what does the organization was doing for the conservation of the seahorses.
Objective
Design a logo that reflect the conservation of the seahorses.
Challenge
Create a logo that show the concept of the project.
Strategy
Search for seahorses.
Draft different options of seahorses, including style, sizes, age and positions.
Stylize the best options.
Try different colors on the best options.
Search for fonts that suit the seahorses and does not look static.
Combine the fonts with the seahorses.
Select the best option for the logo.
Result
The Project Seahorse Advancing Marine Conservation logo achieved the objective. The logo has a young seahorse representing a new seahorse on the planet. The seahorse is engaging with the audience that is supporting this project. The font of the Project Seahorse has movement representing the seahorse environment. All the elements of the logo are integrated.